The signage was designed in conjunction with the overall brand narrative for Bridge Housing’s new notable milestone community in the Pacific Northwest. Located at the north end of Portland’s famous Pearl District, these apartment homes were named after the equal rights pioneer Abigail Scott Duniway. This idea of equality was a key foundational element we highlighted and is visually conveyed in the logo mark as well as the signage designs. By encompassing it in a circular element and distinguishing it by color, we sought to convey how significant and central this value of equality was to the builder and to the community. The emphasis of the two red lines in the “A” are a literal icon of equality, equal housing, and fair opportunities. The color palette was carefully curated to pair with the interiors and exteriors of the building, as well as the modern and simplistic feel of the Pearl District’s local ambiance. The colors were intentionally inversed on the signage to highlight the two “I’s” correlation to the logo icon and stand out against the architecture.