Oftentimes we look at a logo and think “What’s the story behind that one” or “How interesting, I wonder what it means” or sometimes, “How in the world did they come up with that?” Whatever it may be, a logo is something that people recognize. It’s what you’re remembered for; it’s the face of your brand and your company. A logo should say something without saying everything. It should speak to the brand and its foundational pillars in an artistically crafted way that is pertinent to the brand. This is where Placewright Design, WHA’s Branding studio comes in.

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